“Euphemism” and “Euphuism” might sound similar, but they refer to very different concepts. “Euphemism” involves the substitution of an inoffensive or polite expression for one that may be harsh, unpleasant, or offensive. “Euphuism,” on the other hand, relates to a specific ornate style of writing that was popular during the Elizabethan era. This lesson explores these terms to clarify their meanings and proper uses, enhancing understanding and accuracy in their application.
Euphemism
“Definition:
A “euphemism” is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.
Examples of use:
The phrase “previously owned” is a euphemism for “used,” often employed to make the item sound more appealing.
In discussing death, people often use euphemisms like “passed away” instead of “died” to soften the impact of the statement.
The company referred to the layoffs as “downsizing” or “right-sizing,” which are euphemisms used to describe the reduction of staff in a less direct manner.
Euphuism
Definition:
“Euphuism” refers to an artificial, highly elaborate style of prose and poetry characterized by balanced structures, alliteration, and extensive use of metaphors and similes. This style is associated with the English writer John Lyly’s “Euphues” and was fashionable in the late 16th century.
Examples of use:
His writing style contrasts sharply with the ornate style of euphuism, favoring a more straightforward and concise approach to storytelling.
Euphuism was popular among Elizabethan courtiers who admired its cleverness and ornamental quality.
When studying Elizabethan literature, one must understand euphuism to appreciate the linguistic creativity of the period fully.
While both “euphemism” and “euphuism” deal with forms of expression, they serve very different purposes. “Euphemism” is used in everyday language to address sensitive subjects more gently or politely, while “euphuism” describes a specific, historical style of writing that is elaborate and highly stylized.
